I Believe In Systems, Not Coincidences.

What defines me isn’t a traditional resume – it’s a consistent thread of strategy, creative power, and entrepreneurial clarity. I was building e-commerce when many still underestimated it. I was digitally transforming brands long before customer experience became a buzzword. And I’ve led teams, scaled projects, and optimized processes – always with the goal of creating impact, not just movement.

Today, I support companies, agencies, and creatives in rethinking their digital performance. As a consultant. As a lecturer. And as a partner on equal footing. I bring together operational experience, strategic foresight, and systems thinking – helping others bring order to complexity.

Because true excellence doesn’t come from isolated actions. It comes from a system that intelligently connects strategy, technology, and brand.

26

Global Companies Served

From blue chip companies to SMEs to start-ups and entrepreneurs.

12

Industries Worked In

From fashion to industry to FMCG to pharmaceuticals and tableware.

500M+

Revenue Generated

My teams and I built online shops and operated them internationally.

Pioneer with Vision: Head of E-Commerce (2000–2006)

Early on, I recognized the potential of digital commerce – and turned it into action. In 2000 I graduated as MBA with my master thesis about e-commerce. As Head of E-Commerce at s.Oliver, I built the brand’s first online shop from the ground up, structured processes, developed a scalable business model, and formed an interdisciplinary team covering everything from CRM to UX. The European expansion of e-commerce activities wasn’t just a logical next step – it was the beginning of a journey that would leave my strategic mark on many markets.

With a keen sense for data-driven marketing and emerging technologies, I supported companies in their transition to the digital age. I conceptualized and implemented social media and CRM campaigns, established Web 2.0 communication strategies, and developed a custom KPI dashboard – laying the foundation for data-based decision-making. This role was my playing field for precise digital strategies that delivered impact – measurable, sustainable, and customer-centric.

During this phase, I took on responsibility for building and rapidly scaling a new e-commerce unit. Together with a 50-person team, we created online experiences that forged lasting connections between customers and brands. Five industry awards, the successful e-commerce launch of global fashion brands, and a double-digit EBITDA are testament to a time when vision, execution, and results were perfectly aligned.

In this role, I focused even more on bridging strategy and storytelling. I developed new business areas in brand strategy and digital visual merchandising, which led to a 350% revenue increase within a short time. Offline communication and brand identity were strategically connected, and immersive experience worlds were created – both digital and physical. My team was interdisciplinary, creative, strategic – and passionate about making brands tangible.

Becoming self-employed was a milestone: I founded an agency with the ambition to rethink e-commerce – technologically, creatively, and strategically. Within just three years, we achieved 500% revenue growth and double-digit profitability. My team delivered IoT projects, UX concepts, and data-driven campaigns that moved markets. We didn’t just create digital experiences – we created real differentiation – strategically led, operationally excellent, and creatively driven.

Strategy Consultant & Lecturer for E-Commerce, Digital Marketing, and AI – with a Systems View on What Truly Matters

Since 2019 I support companies, agencies, and creatives in structuring digital processes, sharpening brand strategy, and building operational excellence. With 25 years of experience at the intersection of technology, brand, and business logic, I bring clarity to complex systems – as a sparring partner, mentor, and architect for sustainable digital impact.

Team Work Discussion

I Boost My Clients’ Bottom Line by Optimizing Their Digital Potential

Man with Glasses Smiling 1

I’m a True Partner

My approach is rooted in expertise, execution, and results. I’ve led multidisciplinary teams, built scalable e-commerce ecosystems, and transformed businesses with cutting-edge strategies. From managing global product launches to developing AI-driven solutions, I don’t just help businesses keep up – I help them lead.

What to Expect

Working with me means access to a wealth of experience, a results-driven mindset, and a collaborative approach. Whether you’re looking to scale your digital operations, innovate in e-commerce, or leverage AI for growth, I bring a proven ability to turn challenges into success stories.

Let’s take your business to the next level!

Client Logo 1

“The team at Avada Marketing Consultant is fabulous. They helped us unlock our potential online and offline. We have experienced year on year growth due to their progressive approach.”

Woman with Glasses Smiling 1
Melissa Dean

Marketing Consultant Expert

Let’s Supercharge Your Online Growth

hello@orlandonoor.com

Call me +49 (151) 6460 5788